Sr Lead Funnel Governance & Performance

The Role

The Senior Lead, Funnel Governance & Performance Insights leads a new center‑of‑excellence that defines and enforces sales funnel hygiene standards, monitors critical KPIs for AGT performance, and drives dashboard design and adoption across multiple GTM segments. This leader partners closely with Sales Operations, executive level Segment Sales Leaders, Financial Planning, and the Business Intelligence/Reporting teams to ensure funnel is accurate, KPIs are consistently defined and measured, and sales leaders have the insights—and operating rhythms—needed to hit plan and mitigate risk.

The Main Responsibilities

Funnel Hygiene Governance 

• Define the enterprise standard for funnel hygiene (rules, definitions, SLAs, data quality thresholds) and maintain governance over changes. 
• Inspect funnel quality and timeliness across segments; publish hygiene scorecards and remediation guidance by region/segment/product. 
• Partner with Sales Ops and executive level Segment Sales Leadership to surface gaps, own remediation playbooks, and track sustained improvement. 
• Collaborate with Enablement, Sales Ops and executive level Segment Sales leadership to develop enablement program to drive adoption of funnel hygiene rules.   

KPI Monitoring & Risk Identification 

• Establish a monthly operating cadence to review AGT critical KPIs (e.g., funnel adds, stage conversion/velocity, coverage, renewal health, win rate, mix). 
• Produce an executive narrative and reporting package for AGT Leadership, highlighting performance vs. plan, emerging risks, and recommended mitigations. 
• Standardize KPI definitions and guardrails across segments to ensure one source of truth.

Dashboard Design & Adoption (Product Owner) 

• Act as the business product owner for dashboards supporting hygiene and KPI monitoring (requirements, UX flow, metric definitions, quality checks). 
• Partner with the BI/Reporting team to validate data accuracy, approve releases/changes, and maintain a clear backlog of enhancements. 
• Drive stakeholder enablement and accountability for consumption; ensure the right leaders are reviewing the right insights at the right cadence.

Cross Functional Leadership & Governance 

• Coordinate work with Sales Ops, FP&A, executive level Segment Sales leaders, and Data/Analytics. 
• Run the governance forums: decision logs, metric dictionaries, change approvals, adoption targets, and post release quality checks. 
• Escalate persistent hygiene or KPI integrity issues and coordinate executive interventions where needed.

What We Look For in a Candidate

• 7+ years in Commercial Excellence / Sales Strategy / Revenue Operations or related fields. 
• Proven leadership of data governance and operating rhythms (monthly/quarterly business reviews, KPI packs, risk mitigation). 
• Experience partnering with Sales Ops and executive level Segment Sales leaders to remediate funnel issues and improve pipeline quality, velocity, and conversion. 
• Strong product mindset for dashboard ownership (requirements, UX, metric design) with hands on experience ensuring data accuracy (you won’t build; you will own the business logic and adoption). 
• Fluency with Salesforce (funnel objects/fields), and executive grade insights from Power BI or similar; familiarity with Anaplan/SAP helpful. 
• Exceptional communication: can translate complex analytics into crisp recommendations, drive alignment, and hold teams accountable. 
• Track record of cross functional leadership without formal authority; comfortable setting standards and running governance. 
• Bachelor’s degree required; MBA or advanced degree preferred. 

Compensation

What to Expect Next