Senior Lead Marketing Manager

The Role

We are seeking a highly skilled and detail-oriented Senior Lead Technical Marketing Manager to join our core Marketing team at Lumen. This role involves leading technical marketing strategies and supporting the overall product marketing efforts. You will report directly to the Director of Technical Marketing and work closely with other cross-functional teams to ensure the successful delivery of our products to the market. This position requires a blend of technical acumen, leadership skills, business understanding, and a proactive, strategic approach to drive best-in-class marketing initiatives. The ideal candidate will have a proven track record in creating product and reference architectures, user guides, ROI tools, use cases, demo videos, and engaging with sales teams and customers to drive product adoption and satisfaction. 

The Main Responsibilities

Develop and Lead Technical Marketing Content: Create and maintain high-impact technical marketing materials such as datasheets, white papers, case studies, technical presentations, user guides, ROI tools, use cases, and demo videos. Ensure consistency and discipline throughout technical marketing projects. 

Conduct In-Depth Market Research: Perform competitive analysis and market research to identify trends, opportunities, and threats. Provide insights to inform and refine marketing strategies. Conduct technical benchmarking to communicate our unique differentiators and advantages clearly. 

Customer Engagement and Feedback: Develop and maintain strong relationships with key customers and partners to gather feedback and insights that can be used to improve marketing strategies and product offerings. Engage with customers through webinars, demos, and direct interactions to drive product adoption and satisfaction. 

Technical Training and Support: Provide technical training and support to the sales team and other internal stakeholders to ensure they are well-equipped to communicate the value of our products to customers. Act as an SME to marketing teams and guide strategy discussions, support customer engagement and conversations, respond to technical inquiries, and participate in customer meetings as required. 

Event Planning and Execution: Lead the planning and execution of technical events, webinars, and trade shows, including the creation of technical presentations and demonstrations. 

Cross-Functional Collaboration: Work closely with product, IT, and customer service departments to support product strategy and execution. Act as a liaison between technical and non-technical teams to drive clarity and alignment across the marketing process. 

Develop Customer Reference Architectures: Define deployment architectures that further technical proof and validation. Support customer validation, market segmentation, and competitive technical analysis to refine marketing strategies. Drive thought leadership to technical audiences through various channels such as webinars, blogs, and communities. 

Content Strategy and Development: Create in-depth technical content for lumen.com, including detailed product descriptions, technical blogs, white papers, case studies, and solution briefs that highlight Lumen's innovative solutions and technical expertise. 

SEO Optimization and Performance Tracking: Ensure all technical content is optimized for search engines to increase visibility and drive organic traffic to lumen.com. Regularly track and analyze the performance of technical content and marketing campaigns using tools like Adobe Analytics and Power BI. Use insights to optimize strategies and improve KPIs. 

Innovation and Thought Leadership: Organize and lead innovation workshops to brainstorm and develop new technical marketing initiatives and content. Contribute to industry thought leadership by writing articles, participating in webinars, and speaking at industry events to position Lumen as a leader in networking technologies and solutions. 

What We Look For in a Candidate

Educational Background: Bachelor’s degree in Business, Marketing, Engineering, or a related field. A Master’s degree is preferred. 

Experience: 7-10 years of experience in Technical Marketing, Product Marketing, Product Management, Solution Engineering, or related technical roles with a proven track record of leading complex marketing initiatives. Experience in creating product reference architectures, user guides, ROI tools, use cases, and demo videos. 

Technical Skills: Proficient in translating technical concepts into clear and engaging marketing content. Strong technical understanding of networking concepts, protocols, and infrastructure. Proficiency in creating technical documentation and marketing materials. 

Leadership Skills: Demonstrated ability to lead and mentor a team of marketing professionals, driving excellence and innovation. 

Organizational Skills: Highly organized and detail-oriented, with the ability to manage multiple tasks and projects simultaneously. 

Communication Skills: Excellent written and verbal skills to clearly and persuasively convey complex ideas. Capable of simplifying complex technical concepts for various audiences through effective public speaking skills. The ability to create detailed technical presentations that link business outcomes and are tailored appropriately for both executives and individual contributors. 

Analytical Skills: Strong analytical skills with the ability to interpret market trends and data to inform and shape marketing strategies. 

Team Collaboration: Proven ability to work effectively in a cross-functional team environment. 

Preferred Skills: 

• Experience working in B2B technology companies, specifically in telecom, cloud networking, or related fields. Hands-on experience with networking products and methodologies. 
• Preferred Certifications: 
• Cisco Certified Network Associate (CCNA) 
• AWS Certified Solutions Architect 
• Microsoft Certified: Azure Solutions Architect Expert 
• Certified Technical Marketing Professional (CTMP) 

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges:

$103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.
$108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, and RI.
$114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

• Benefits
• Bonus Structure

What to Expect Next

#LI-KM2